HOW CAN YOU LEVERAGE YOUR BUSINESS WITH A FORUM BASED MARKET PLACE OFFER?

#1 -THANK YOUR BUYERS

This is quite obvious, right? Yet the problem is that only one in four Forum Market Place sellers actually do this.

How problematic can this be? Just send them a thank you note as soon as they have bought the product or service. This cannot be that tough. And there are subsequent chances to this working for you later. To take a further step, you could post them handwritten cards saying thank you. You could perhaps utilize a service like SenditCards.com

#2 – BUILD YOUR LIST

There are several ways of doing this anyway. These are usually legal too. For example, the contact details could be furnished from payment receipts and added to your list. This is legal but not the best way to go about list building.

You could post a link to a squeeze page that might consist of an opt-in form. Through that page, you could invite the buyers to sign up. Yet this again is not the best method.

You could give away a free report and tell your customers about the same and convince them that it is going to be great for them if they sign up to your opt-in list and receive the free report as well as periodic updates.This is legal as well as one of the most effective methods.

By this method of list building, the subscribers will actually be looking forward to your emails. They will definitely be attracted by your promise of good quality and valuable content. So make sure, you keep your promises though.

#3 – CONSTRUCT YOUR DATABASE CAREFULLY

If a complicated situation is beyond you to handle, you could perhaps make use of a simple Excel file to create a record of data of all sorts such as the client’ name, contact details, date of ordering, product or service nomenclature, the price and other useful data.

Why would you need to do this?

This is due to the fact that you want to trace the kind and the number of people who are your consumers along with what you had to sell. You also might want to do this because you need to know what more you can do to make them purchase from you again and what should you offer and at what price, the next time.

There is also the need to find out more about the clients and their usefulness to your business. This will further allow you to locate the best kind of client to sell your product to and this could be extremely useful.

#4 – MAKE AN OFFER WITH YOUR UP SELL

Many marketers fail to grasp the fact that the ‘ front-end’ sale is most often the most minuscule profit center. The main cash really arrives via the back door which is the ‘back end’ sales you manage. Do not ever wait to long, it could prove to be a huge mistake. When could you possibly make the buyer a second ‘follow up’ offer? The right answer would be as soon as you want to and that could be right now.

Yes, right after the sale (or even prior to that). Do this as fast as you can, in fact. This is because you need to get the hang of the buyer’s moods and the mode. The very idea of going beyond the customary research on products or services and making a purchase is cause for hope for you. Try and use this phase this buyer is going through to pick up something else to sell them.

This of course cannot be done like you are trying to force something on him or her. There should be considerable panache in the up sell product or service offer in question.

#5 – PLEASE FOLLOW UP

This obviously does not imply go ahead and pursue all your customers to buy. This merely means that you should be in regular touch with them. Find out about how the product or service is working or take their feedback in the form of suggestions or you could even ask them if they need any help. Point out things on the product or service that they could have just slipped

#6 – BRIDGE YOUR WAY

There are two key things to a relation – takes time and involvement. You need to possess both in order to be successful. Only then can you hope to make a difference. There should be a certainty of investment in your business and clients. There are new and exciting growth prospects you might want to tell your customers about.

Serve them with updates and good advice. This is often done with newsletters/ezine, or often by starting a blog or by forming a customer only Forum. There could be telesiminars, live events and group networking events of the sort of webinars or group coaching intervals by which this can be done.

#7 -TESTIMONIALS

The testimonials arrive only when customers are extremely satisfied with your product or service.The first group of clients can be taken care of specially and with due care. The marketing budget can come in useful for this.

In such a world that we inhabit, advertisement is very effective when it spreads by the word mouth. there cannot be a fixed price for this. Loyal clients and happy ones too are thus to be taken care of.

#8 – CONSOLIDATE YOUR AFFILIATE ARMY

The greatest advantage of being a part of Forums is that the buyers are marketers themselves. They are themselves people who deal in niche products or services. If you manage to convince them of your product or service and your efficacy they will go on to take your efforts to greater levels of involvement.

they will themselves recommend you to greater target customer groups You share a commission with them. The success of an offer is the mainstay of the affiliate army. You need to manage it well, basically.

#9 – LOCATE JOINT VENTURE PARTNERS

You will find within your list of customers potential JV partners. You can go on to acquire them straight away or find familiar names on the customer list. You have made your first contact and go to have JV partners if you manage to create a good impression with your product or service.

#10 – GET A BIG LAUNCH

There is certain inertia of movement which seemed to have arisen from your first offer and now there is greater roll out that you are prepared to make. You also have your testimonials right, you have affiliates for publicity and JV partners to make that big launch that you have always hoped to get.

TIPS ABOUT YOUR FORUM BASED MARKET PLACE OFFER

To run your first forum based market place offer, leave some profit margin for paying for your next product. This process if repeated several times can keep your enterprise running continuously. We can safely assume here that with these tips your first offer went really well. The product could then be promoted on a higher scale elsewhere. You might also get a higher price for it.

Try and keep in touch with the initial customers even if you are done with them. You should always be able to answer their questions in particular. These people are now your consumers and they have to be revisited again and again.

Create a self evaluation scheme for your offers performance. And find out what went wrong and where you can better things or what strategy helps more or how and where and why the criticism is coming from. Improvement must be the only concern.

The delivery quality and the value and the worth should be your primary concern. You should be able to associate your offer with audio, video, resale rights and so on.

Find a suitable partner and find common interests and try to expand. You can always correct things and repeat. the inertia shouldn’t be lost. Also remember to carry on with your Forum considerations even when you have finished with developing some financial stability. Always be ready to go big.

MANAGEMENT OF YOUR OFFER

It is hardly believable to see the extents that people go to in order to get their offer noticed. There are “Sneaky” little tricks to be seen, such as asking people to post to their offer, in lieu of some bonus product or service.

You could actually steer clear of the “Dark Side” and not take to trick stunts to garner attention to your offer. You could obviously answer questions which are asked and definitely extend thanks to people from time to time.

Don’t end up making a lot of stupid posts to inflate your post count. This way you lose on sales and people are easily turned off by such tricks as soon as they find out about it and finding out is not very difficult. Just make very good products which sell well and you have done the trick.

WHY YOU SHOULD POST an OFFER in a FORUM MARKET PLACE

PRICE TESTING

A Forum based market place offer can be a great way to do price testing before the main launch of your product or service.

For example, suppose you are selling a product or service for $10 in a forum marketplace and you sell about 500 copies of it, which means you get a positive response from your offer. Now what you can do is, raise the price of your product or service to $25 and bump the offer and see what kind of response you get.

Sometimes you  find that you sell half as much product or service at $25 as you do at $10, but guess what happens if you do that math – you still have more profits! Here’s an additional advantage – the more someone pays for your product or service, the less likely you are going to be issuing refunds, and the less likely you’re going to have customer service issues.

First of all, because you have more of a margin to play with, you have more resources to devote to customer service. Plus, a lot of people will make an impulse $10 purchase knowing darn well they can get a quick refund. But few people are going to make an impulse purchase at a comparatively higher cost.

Since, it is very important to set the right price of a product or service, therefore a Forum based marketplace offer can actually be effective in helping you price your product or service suitably, creating a balance between your target audience’s attitude along with your profit margin.

TO DEVELOP PRODUCTS OR SERVICES AND IMPROVE ON THEM

There are ways to go about this.First there could be a release of the first version of the product. There would be a customer feedback on this which could be evaluated. There could be further versions and the same process repeated for them until semi perfection. There are always newer things and technologies to incorporate.

The best instance of product or service development would be the automotive industry. Car designs have to go through constant updating to suit the needs of the ever changing market demand. There are new models every year. This is done while keeping the market in mind. You have to do the same.

This would imply that similar features may not all come up at the same time but takes considerable time. There is obviously an improved product or service in mind but attempts at getting at it will have to be slow and steady. The idea is to create the demand and suit the model accordingly. The revenue from the earlier models can be used to make improvements.

Enterprises like Microsoft evolving new products every year they basically improve on their earlier ones. There is new hardware to which they suit their software every year. This could be the same idea in use for other products or services like information technology.

Let’s say something like an E-book, the information with each issue should provide a sense of betterment for the consumers. This revision can be done every six months or so. Information sought through these devices have to be updated regularly to furnish new consumer interest.

BEFORE YOU POST YOUR OFFER

SPEND TIME ON THE FORUMS

You can just go over fresh posts to find out ” what’s new ” – thus you keep tabs on every new thread of information.

You could frame questions for other members to answer. This way several opinions can be obtained.

You might be immensely wise and help others by answering the plethora of questions that everybody has.

You might not be immensely wise and yet want to convey your views regarding something or the other.

There is no obvious advantage of utilizing the ” search ” function of the Forums to get to know about a particular side of things in the industry.

Remember, people are usually asking for solutions and one of the best places where people turn to get answers to their queries is the Forums. Therefore, if you carefully take a look at the discussions and threads in the Forums, I am sure you will get a lot of ideas about what kinds of products or services are in demand currently.

Based on the Forum discussions, you can create a product and pre- launch it in the Forum marketplaces to test the waters and then finally do the main launch.

Through the forum marketplace offer, not only can you test the product, but you can make the necessary improvements according to your buyer’s feedback and finally launch the main product or service that will definitely have a bigger chance of sure shot success.

Spending time in the Forum is a very useful way to furnish information about the market. You can always get to unveil specific aspects which keyword research tools cannot. Take this as a definite assurance that these Forums are primarily used as bitching devices.

Lurking around the Forums provide some valuable information and thus it is necessary to spend time on the Forums concerned, before you finally launch your offer.

MAKING YOUR OFFER in A FORUM BASED MARKETPLACE

In an Internet Marketing Forum, all people want to display their superior copy writing skills composing a special offer. I have listed some tips for you to follow while posting your ad in a forum based marketplace.

Do not try to over do the tittle – if your offer cannot be understood, there are high chances of you losing out. They should be directed to your sales page and the offer copy should be short and pin pointed.

Apart from the headline, actual copy and payment method, you need to ensure the inclusion of the following:

RIGHTS – What are the rights to be included ( use these in the zip file too!)?

GUARANTEE – Will you guarantee refund? You better, especially if you are new.

DELIVERY TERMS – Enlist the time frames and if they are automatic.

SUPPORT – Does your offer allot any support, installation or other such help?

UPGRADES – To be included or served as extra?

REVIEWS – Did you get 5 or 10 members to review your offer before?

Some Forums allow their members to post their ads related to their product or service for free. But their are many Forums such as Warrior Forum that ask for a small fee of $20 to post an ad. Also, price your products or services properly. It is better if you charge a special price at the Forums which will definitely attract more customers towards your products or services.

As a matter of fact, in  some Forums, it is mandatory to charge a discount price compared to what is being charged to the general public. This is because more people will buy in a particular Forum based marketplace since they know they are going to find quality products or services at a lower price.

By asking for a lower price, you will definitely have a better chance of making sales. Remember, I talked of over delivery earlier. A good way to over deliver is to charge for one product or service and give away 2 quality products or services to your buyers. Or you can add 5 valuable E-books that will be of great use to your customers or you can also, use the technique, buy 1 get 1 free to attract more customers.

Many experienced marketers create a sense of urgency for their products or services by restricting their number of clients or by restricting the period of the offer. If you have a product or service that you are confident of, you can create exigency by placing certain limitations.

Spend some time in posting your ad and trust me, it’s worth every penny or second that you invest. Owing to the large number of traffic flow to the popular Internet Marketing Forums, not only your products or services but also you are going to get some good exposure. That is why I repeatedly kept focusing on the importance of a QUALITY product or service and the value of well crafted offer.

Remember, a Forum based marketplace has the power to make or break your on line business.

FORUM BASED MARKET PLACES – IT’S MORE THAN ABOUT MAKING QUICK MONEY!

Do you have a product or service in the Internet Marketing niche? Perhaps, you have a list building campaign going on or you are selling an E-Book on making money on-line or maybe, you have created a software that could prove to be a boon to every Internet Marketer? If you have any such product or services,

Contrary to the common belief, forum based market places are not at all meant for making some “quick cash”. Instead, you should make wise use of these channels to leverage your business. Here, I am not talking about  the significance of signature tags but I am focusing on doing some REAL business through the market places of the various forums.

Did you know that some of the popular Internet Marketing forums receive a huge amount of traffic every day? Most of these forums have over 60,000 members who are quite active and regularly visit the forums. Therefore, you can well imagine the potential that the forum market places hold in terms of marketing and generating sales of your products and services.

STEPS to SUCCESSFUL FORUM MARKETING

You must take steps after you have registered in a forum, to ensure your success in forum marketing.A lot of forums have specific threads designated for welcoming new members, where those who have just registered are encouraged to introduce themselves. Your introductory post should basically inform the other members who you are and why you’ve joined the forum. The reason you give should not be in any way business-oriented. Making a sells-pitch in your first post will definitely be frowned upon,and may get you banned.

Do not post immediately. Most forums have at least one, large, close-knit community in it. If you suddenly post on a thread where discussions have been carried on for days, you shall be shunned and ignored. Spend some time going through the archives–figure out which topics are perennial favorites and which users are the unofficial leaders. Also observe the particular etiquette of the forum.

Whenever there are questions asked which fall within your area of expertise, answer them to the best of your ability. Back up your answers by providing links to trusted sources and answer follow-up questions promptly.If you prove to be a helpful, efficient member, you’re more likely to be paid attention to.

Do not get involved in heated arguments, no matter what you think of the question at hand. Keep reminding yourself that you are there to build up a clientele for your business; stay away from topics like religion, race and politics; don’t immediately respond to criticism; make sure the others know when you’re joking; leave discussions when they become contentious.

Once you’re acknowledged as a respected user, start marketing your products aggressively. Focus on techniques which are likely to prove beneficial to the community as a whole. Offer moderator’s permission before you start a marketing campaign.

If you are hiring a marketing agency to run your campaign for you, research their mehtods. A lot of agencies use robots to spam forums. While spamming might ensure temporary traffic, in the long run, it’ll do you more harm than good. Forum users dislike being flooded with spam and can blacken your reputation if they wish. So accept the services of only those marketing agencies which will abide by the guidelines set out above. If at all possible you should handle your own forum marketing.

FORUM MARKETING CAN BECOME an ADDICTION

Forum marketing is a great way of marketing if you can do it the right way. But it can be a financial equivalent of stepping on a land-mine. Forum marketing is basically showing your expertise and building your reputation. It does exactly that if you do it the right way. But done wrongly it reflects your lack of expertise and turns your name to mud.

Once you have decided the forums to use, go through their rules and regulations. Each forum’s rules are different. Many have some topics banned, some allow advertisement and some don’t. First learn the rules of the road. Not following the rules will make you banned in the forums. Even if it is allowed you should not advertise through your posts or comments. Rely on the signature to promote you and your business.

Before you start actual postings, go through the contents of the forum thoroughly once. By reading the forum you will have a good idea about what the forum is all about and the best way you can approach it. If you try to barge in, that will have a negative impact within the forum and that is one land mine you would surely want to avoid.

Always remember that along with the new comers the best known brains in the on line marketing industry are also posting in these forums.So, before you post something on a given topic or try to comment on a particular post make sure you have the necessary expertise to do that comment. If you do not have the necessary knowledge and shoot from the hip then at least you will be ignored or at worse, experienced marketers will call you to task and that will ruin your reputation.

There is nothing wrong in creating a little controversy in these forums. I sometimes acquire some of my best and most successful business ideas from such forum topics which have created some form of arguments within the ranks. But this is entirely different than being called a fraud.

Comment when you can help someone with a problem otherwise keep mum, the forums is all about helping each other with a common goal. If you can provide help then go for it. Good or  bad the reputation you create in the forums will be synonymous with you throughout your on line career and Internet marketing.

MAKE YOUR PRESENCE FELT through FORUM POSTING

Being a part of the network marketing business you’ll know that participation on forums is an effective way to grow your down line if you can do the right forum marketing. If you are using forums to build your down line, these two basic things you must do regularly to get hundreds of target audience interested to check you out and join your team.

REGULAR PARTICIPATION

Inability to use forum’s everyday is quite overlooked. Most people think after joining a forum and participating for a few days that people will check them out. But they generate no leads because you must post a lot before anyone will check you out.

For maximum results here is what you should do. First locate 3-5 forums that are in the network marketing by searching on Google. By doing this you’ll get a list of forums to join and participate in.

While doing your search make sure to look for forums which have more than 10,000 members and above. This will increase your chance of getting enough traffic that will subsequently pay for the time you have spent on posting.

After this prepare a good signature from your profile settings. Create something that will get every body’s attention focused on you after reading it. However do not overtly try to advertise on your signature, rather be subtle and get the message across. Every little detail you think will add to your credibility must be added in the profile.

Once you are through with this, introduce yourself to the community. After that make sure you are regular with your postings on the forum. The traffic would not come if you have not posted in the forums regularly for at least 2 weeks.

Everyday you will encounter new people who will post questions. Try t  reply to every post that you have answers to or opinions about. Do this for 5 people (at least) each day on each forum. You can also ask relevant questions yourself for attracting replies so that many people will notice your signature link.

Sometimes try to write posts which are very informative and has relevance,This will benefit other people in the forum. You must write articles based on your experience. For example; in areas you have been successful in getting traffic or on any similar useful tip that would help others to build their business.

FORUM MARKETING ETIQUETTE

I’m sure you know that there is nothing that screams out “brilliant opportunity” as does Internet marketing. That is why if one does not want to lose out on serious profit making chances then one should read the basic rules posted on each forum site.

This provides guidelines as to what can or cannot be done on the forum, helping you draw your limits as to how aggressive your marketing can be on these forums. Lack of this often leads to carelessness leading to unnecessary bans, and a black marking against a particular user’s name.

So reading the rules before joining any forum is crucial, and comprises the first rule in Internet marketing. The rules of the forum are posted right in the beginning under the guidelines or general discussion category and for what you are trying to do are not too detailed or tedious.

They simply ban or disapprove of any kind of aggressive self promotion and untowards comments which may offend the sensibilities of the other forum members. But the degree of strictness in implementing these rules differs from site to site, so checking before hand is the safest way not to get yourself into trouble.

Always remember you are a fellow forum member who has joined because you like the sound of the forum and the topics being discussed in it, you are not supposed to be here to market yourself. So do not start singing your own praises and that of your web store and the products or services the moment you enter, especially without context.

Read what is being discussed, see how the forum is (formal or informal) and respond to if you have relevant input.Moreover get to know some of the people in the forum, build a rapport before broaching the subject of your web store, that also subtly.

Following threads also has another bonus. If you follow, then you can keep track of certain queries raised by members, and if this falls in your area of expertise, then you can help them out and solve their problems, maybe even lead them subtly to your site containing matters about these very issues.

This not only gets you traffic to your site but also creates your reputation. This procedure becomes even more relevant for sites for sites which let you add the links to your web store along with your name. Thus in time, your credibility will increase and people will flock to your site to get help or buy your product or service. increasing your sales. So just go ahead and follow the etiquette’s and all will be fine.